Golden Throat: Another Success at Lao-Viet Expo 2025

18/07/2025 13:32

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ຂປລ Director of Nakornluang Pharma Export-Import Sole Co., Ltd., Mr Soukchaleun Duangphaya proudly announced the second showcase of GoldenThroat Cough Relief Lozenges at Viet-Lao Expo 2025, following its acclaimed debut in Laos.

(KPL) Director of Nakornluang Pharma Export-Import Sole Co., Ltd., Mr Soukchaleun Duangphaya proudly announced the second showcase of GoldenThroat Cough Relief Lozenges at Viet-Lao Expo 2025, following its acclaimed debut in Laos.

The product, imported from China’s Guangxi Golden Throat Group, has become a household name for throat relief, earning strong praise from Lao consumers for its efficacy and natural ingredients.

“After the overwhelming response to our first launch, we’re thrilled to reintroduce GoldenThroat,” said Duangphaya. “Its multi-symptom relief—combating coughs, phlegm, and sore throats—makes it a staple for families.”

Mr Soukchaleun Duangphaya Director of Nakornluang Pharma Export-Import Sole Co., Ltd., (L) and Mr. Wang Jin Hui, Overseas Office Manager of Guangxi Golden Throat Group at the VietLao Expo 2025 in Vientiane on July 17

Mr. Wang Jin Hui, Overseas Office Manager of Guangxi Golden Throat Group, highlighted Laos’ growing role in the brand’s ASEAN expansion. “Laos is our sixth key market in ASEAN, joining Indonesia, Singapore, Thailand, Malaysia, and Vietnam,” he noted. “With a presence in 60 countries, we’re confident Laos will climb the ranks.”

Golden Throat’s success stems from its traditional Chinese herbal formula, featuring: Chinese Olive and Honeysuckle for anti-inflammatory benefits. Tangerine Peel to expel phlegm. Minty coolness for instant breath freshening—ideal post-meals.

Since its launch in 1994, GoldenThroat Lozenges have dominated China’s OTC market, leveraging Guangxi Golden Throat’s robust distribution network. The lozenges are now a go-to remedy for acute pharyngitis and vocal strain.

“Feedback from Lao users has been incredibly positive,” added Mr. Wang. “Parents appreciate its safety for children, while adults rely on it for quick relief.”

Lao-Viet Expo 2025 held at Lao ITEC (July 17–21), the expo marks a pivotal platform for cross-border trade. Nakornluang Pharma’s booth showcases Golden Throat’s lozenge and spray variants, emphasizing its FDA-compliant manufacturing and sustainable packaging.

“This isn’t just a product—it’s a bridge between Chinese innovation and Lao wellness traditions,” concluded Duangphaya.

KPL

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