KPL
Lao Brewery Company (LBC), a leading beverage company in Laos, and Lao World Company Limited, the operator of the ITECC Exhibition Center and ITECC Shopping Mall, have officially signed a strategic partnership agreement aimed at strengthening market presence and enhancing customer experiences through high-quality products and services. This long-term collaboration marks a significant milestone for both companies.
The singing ceremony between Lao Brewery Company and Lao World Company Limited held in Vientiane on April 23.
(KPL) Lao Brewery Company (LBC), a leading beverage company in Laos, and Lao World Company Limited, the operator of the ITECC Exhibition Center and ITECC Shopping Mall, have signed a strategic partnership agreement aimed at strengthening market presence and enhancing customer experiences through high-quality products and services. This long-term collaboration marks a significant milestone for both companies.
The signing ceremony, held at LBC’s headquarters, was attended by key executives including Mr. Henrik Juel Andersen, Managing Director of LBC, and Ms. Siphonekham Douangdara, Chief Executive Officer of Lao World Company. Through this partnership, LBC’s full range of products will be available across Lao World-operated facilities in Vientiane Capital, including the ITECC Shopping Mall and the ITECC Exhibition Center. The collaboration ensures consumers have access to internationally acclaimed products delivered with outstanding service and convenience.
Mr. Henrik Juel Andersen, Managing Director of LBC
“This collaboration with Lao World, a highly respected leader in Laos’ commercial and service sectors, reflects our shared ambition to deliver excellence and drive innovation in every aspect of the consumer journey,” said Mr. Henrik Juel Andersen highlighted the importance of the partnership.
“LBC and Lao World have enjoyed a longstanding partnership. Today, we take this relationship to a new level by signing a comprehensive, long-term agreement. For LBC, this presents a tremendous opportunity to expand our market reach by leveraging Lao World’s extensive retail and customer network. More importantly, it enables us to enhance the service experience for customers visiting ITECC Shopping Mall and ITECC Exhibition Center,” he explained.
“We want every visitor not only to enjoy our high-quality beverages and snacks but to engage with them in a vibrant, welcoming, and service-oriented environment. This partnership is not just about distribution—it’s about how brands like LBC can help shape meaningful and memorable experiences for Lao consumers at ITECC,” he added.
Ms. Siphonekham Douangdara, Chief Executive Officer of Lao World Company
“At Lao World Company, we are proud to lead the service industry, driven by a vision to foster economic growth and elevate service excellence both locally and globally. This strategic partnership with Lao Brewery Company Limited represents a significant milestone—uniting two industry leaders committed to transforming customer experiences. Together, we aim to provide customers visiting the ITECC Exhibition Center and ITECC Shopping Mall with access to high-quality products that meet international standards, complemented by exceptional service,” said Ms. Siphonekham Douangdara.
Collaborating with such a distinguished and capable partner as Lao Brewery Company Limited motivates us to continually raise the bar and set new benchmarks for quality and innovation.”
Through this partnership, LBC products will be prominently featured throughout Lao World’s facilities, enriching the lifestyle offerings available to both domestic and international visitors. The move aligns with both companies’ goals of promoting locally produced, world-class products and cultivating vibrant, customer-centered environments.
KPL
